Earlier this week, the uber famous Sys-Con surprised everyone with a masterly attention technique.

Eral Belkan is a designer, developer, author, teacher, entrepreneur, and performer. Best known for being the first designer, developer, author, teacher, entrepreneur, and performer being defaced by Sys-Con on the history of humanity.

Mr.Belkan started a internet campaign against Sys-Con but the campaign made a unexpected u-turn giving Sys-Con a lot of exposure reaching sites such as Digg and Reddit, page-rank rise and most importantly income rise.

Following this technique they defaced Mr.doob over the night. This is how the page looked like:



Fortunately I spoke with my venture capitalists, lawyers and a quick visit to a Scotland yard friend and forced them to remove the malicious page from their site. Quick enough before the page got indexed.